Privacy Policy of Darntongh

Last Updated: 2025.09.27

At Darntongh (referred to as “we”, “us”, or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website (darntongh.com, referred to as “the Site”) or purchase our products (the renowned Darn Tough merino wool socks for hiking, running, work, and everyday wear). By accessing or using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect two types of information from you: personal information (information that identifies you individually) and non-personal information (aggregated or anonymous data that does not identify you).

1.1 Personal Information

We collect personal information when you voluntarily provide it to us, such as when you:

  • Place an order: We may collect your full name, shipping address, billing address, email address (including the provided [email protected] for our customer service), phone number, and payment details (e.g., credit card information, which is processed by third-party payment processors and not stored by us directly).
  • Create an account: If you register for an account on the Site, we may collect your name, email address, password (encrypted for security), and preferences (e.g., favorite sock styles, size preferences).
  • Contact customer service: When you reach out to us via email ([email protected]), phone, or the Site’s contact form, we may collect your name, email address, phone number, and the content of your communication to respond to your inquiries.
  • Subscribe to our newsletter: If you opt to receive updates, promotions, or product news, we will collect your email address.

1.2 Non-Personal Information

We automatically collect non-personal information when you use the Site, which helps us improve the Site’s performance and your user experience. This may include:

  • Technical data: Your device type (e.g., computer, smartphone), operating system, browser type, IP address, internet service provider, and the pages you visit on the Site (e.g., product pages for hiking socks, running socks).
  • Usage data: The time and date of your visit, the duration of your stay, the links you click, and your search queries on the Site.
  • Cookies and similar technologies: We use cookies (small text files stored on your device) and similar tools (e.g., web beacons) to track non-personal usage data. You can manage cookie settings in your browser, but disabling certain cookies may affect the functionality of the Site (e.g., preventing you from completing an order).

2. How We Use Your Information

We use your personal and non-personal information for the following legitimate purposes, in compliance with applicable data protection laws:

  • Process and fulfill your orders: To verify your identity, process payments, ship your Darn Tough socks, and send order confirmations (via email or phone).
  • Manage your account: To allow you to access and update your account details, track order history, and personalize your shopping experience (e.g., saving your size preferences for future purchases).
  • Provide customer service: To respond to your questions, resolve issues (e.g., returns, exchanges for socks), and follow up on your feedback.
  • Send marketing communications: If you have opted in, we may send you newsletters, promotional offers (e.g., discounts on hiking or work socks), or updates about new Darn Tough products. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link in the email or contacting us at [email protected].
  • Improve the Site and our products: To analyze user behavior (using non-personal data), identify trends (e.g., popular sock styles for running), and enhance the Site’s functionality, design, and product offerings.
  • Ensure security: To detect and prevent fraud, unauthorized access, or other illegal activities on the Site.

3. Disclosure of Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes, except as described below:

  • Third-party service providers: We may share your personal information with trusted third parties who assist us in operating the Site and fulfilling our services, such as:
  • Payment processors (e.g., PayPal, Stripe) to process your payments securely (they do not store or use your payment details for any other purpose).
  • Shipping carriers (e.g., USPS, UPS) to deliver your orders.
  • Email service providers to send order confirmations and newsletters (if you have opted in).
  • Analytics tools (e.g., Google Analytics) to analyze non-personal usage data (these tools may collect data in accordance with their own privacy policies).

All third-party service providers are required to protect your information and only use it as instructed by us.

  • Legal requirements: We may disclose your information if required by law (e.g., a court order, subpoena) or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business transfers: If we undergo a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred to the new owner, but they will be required to comply with this Privacy Policy.

4. Security of Your Information

We take reasonable and industry-standard measures to protect your personal information from unauthorized access, use, disclosure, or destruction. These measures include:

  • Encryption of sensitive data (e.g., passwords, payment details) using secure socket layer (SSL) technology.
  • Restricted access to personal information by only authorized employees and service providers.
  • Regular updates to our security systems and practices to address emerging threats.

Please note that no method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights Regarding Your Information

Under applicable data protection laws (e.g., the General Data Protection Regulation (GDPR) for users in the European Union, the California Consumer Privacy Act (CCPA) for users in California), you have the following rights regarding your personal information:

  • Access: You can request a copy of the personal information we hold about you.
  • Correction: You can ask us to update or correct any inaccurate or incomplete personal information.
  • Deletion: You can request that we delete your personal information (subject to certain exceptions, e.g., if we need to retain it to fulfill a legal obligation).
  • Opt-out: You can opt out of receiving marketing communications at any time (as described in Section 2).
  • Data portability: You can request that we transfer your personal information to another data controller in a structured, machine-readable format (where applicable).

To exercise any of these rights, please contact us at [email protected] with your name, email address, and a clear description of your request. We will respond to your request within a reasonable timeframe (as required by law).

6. Children’s Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it immediately. If you believe that a child under 13 has provided us with personal information, please contact us at [email protected].

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the Site’s functionality. When we make changes, we will revise the “Last Updated” date at the top of this page and post the updated policy on the Site. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after the changes take effect constitutes your acceptance of the updated policy.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

We will make every effort to address your inquiry promptly and thoroughly.